Social Posts and Review Replies

On Growth and Pro plans, Omnovo writes your social posts and drafts replies to your Google and Facebook reviews. You approve, we publish. Over time, the autonomy dial lets you hand more of that off to Omnovo entirely.

Starter does not include social posts or review replies. If you want those, upgrade to Growth.

What Gets Published

Plan	Social posts per month	Review reply drafts	Auto-publish replies
Growth	4	Yes	No (manual approval)
Pro	12	Yes	Yes (after trust is established)

Posts go out across the social accounts you connect — Facebook, Google Business Profile, Instagram, LinkedIn, and others. Each post is tailored to the platform’s character limits, hashtag rules, and formatting conventions. Pro plan unlocks the full 14+ platform coverage.

How Posts Get Drafted

On the 1st of each month, the social generation sweep creates that month’s drafts. Each draft is built against your Brand Bible — your voice, your key phrases, your prohibited list — and tagged by post type:

Promotional — services you offer, current openings, seasonal pushes
Educational — tips, how-it-works, common questions answered
Seasonal — tied to the time of year and your industry
Review response — celebrating a great review

Posts arrive in your approval queue. You see exactly what they will look like on each platform — Facebook mock, Google Business Profile preview, etc.

How Review Replies Get Drafted

When a new Google or Facebook review comes in, our daily 6 AM review sync picks it up. The Review Reply agent drafts a response, automatically matched in tone to the rating:

1–2 stars — apologetic, takes ownership, offers to make it right
3 stars — professional, thanks the reviewer, addresses the feedback
4–5 stars — warm, specific, mentions something from the review

Drafts cap at 500 characters. They go into your approval queue.

Approving (And Editing) Drafts

You can approve drafts three ways:

From the email — one tap, no login required (magic link).
From the dashboard — Content → Social for posts, Reputation → Reviews for replies. Swipe right to approve, left to hold.
Through Omni — “Approve the post about furnace tune-ups, hold the others.”

To edit, tap a word and rewrite it inline. The rest of the draft stays approved. To reject, tell us why (10 character minimum). The reason gets fed back to the AI for the next round of drafts.

Batch Approval

If you trust the batch, tap Approve all. Goes faster.

The Autonomy Dial

Around day 30, once you have approved enough content, you can turn on the autonomy dial in Settings → Autonomy. This is the bridge from “approve everything manually” to “let it run.”

The dial has settings per content type, so you can graduate trust at your own pace:

Content type	Manual	Auto with countdown	Full auto
Social posts	You approve each one	3-day countdown, you can intervene	Posts auto-publish, weekly summary email
Review replies (3–5 stars)	You approve each one	3-day countdown	Auto-publish, weekly summary
Review replies (1–2 stars)	Always manual	Always manual	Always manual
Site copy updates	You approve each one	3-day countdown	Auto-publish, weekly summary

What never auto-publishes, no matter what:

Replies to 1–2 star reviews (too important to get wrong)
Anything mentioning prices, discounts, or guarantees
Anything tagged high-risk by content classification
Legal copy

You can always pause the dial, tighten it, or roll back to full manual. The control is yours.

What If A Post Fails To Publish

Sometimes Facebook rate limits us, an OAuth token expires, or a platform rejects content. When that happens:

We retry up to 3 times with exponential backoff
If it still fails, we mark the post failed and notify you
You see the reason in Content → Social → Failed

Most failures are reconnect-required (your Facebook token expired). Reconnect from Settings → Integrations and we will retry.

The Weekly Summary

Once auto-publish is on, you get a weekly “Here is what went out” email every Monday at 9 AM. Quick recap, links to view what published. No surprises.