How to Approve Your First Post

What the Approvals Inbox Is

The Approvals inbox is where Omnovo asks for your sign-off before anything goes live. It’s the single place where your social posts, review replies, and major content changes wait for a human yes/no before they touch the internet.

You’ll find it in your dashboard under Approvals (top-level nav, under “Your Business”). The number in the nav badge tells you how many items are waiting.

What You’ll See for Your First Post

When Omnovo generates a batch of social posts — usually within your first few days — each post appears as its own approval request. Click into a request and you’ll see:

• A platform icon (Facebook, Instagram, Google Business Profile, LinkedIn, X) so you know where it’s going.
• The full post text rendered the way it will appear on the platform, including any hashtags.
• A scheduled time (we pick a slot that historically performs well for your audience — you can change it).
• An image or graphic if the post includes one.
• A “Why this post?” note — a one-line explanation of the topic or goal (e.g., “Seasonal reminder — fall HVAC tune-ups”).

Everything is editable. If the copy is 95% right but a phrase feels off, edit it inline and then approve — your edits are saved with the post.

The Approve and Reject Buttons

Each request has two primary actions:

• Approve (or Approve & Schedule for social posts) — Greenlights the post. It moves out of Approvals and starts publishing at its scheduled time.
• Reject — Discards the draft. You can optionally leave a one-line reason (“off-brand”, “not the season”, “too salesy”) so we know why.

To edit before approving, change the copy or schedule inline on the approval detail page, then click Approve. There isn’t a separate “Edit” button — edits and approval are the same flow.

What Happens After You Approve

1. Immediately — The request leaves your Approvals inbox.
2. At the scheduled time — Omnovo publishes the post through the social platform’s API. The post lives in Social (top nav) and you can filter by status: Approved → Scheduled → Publishing → Published. Most posts flip through those states within 30 seconds of the scheduled time.
3. Within 24 hours — We collect engagement metrics (likes, comments, shares, clicks where available) and attach them to the post so you can see performance over time.
4. If publishing fails — We retry with exponential backoff. If it still fails after a few attempts, the post flips to Failed, you get an email, and we tell you exactly what went wrong (expired token, platform rate limit, content rejected by the platform).

What Happens If You Ignore It

Approvals don’t vanish. Unapproved posts stay in your inbox until you act on them, with one exception:

Autopilot (Growth and Pro plans, after 30 days)

After 30 days of active management on Growth or Pro, the platform transitions to negative consent automatically — Autopilot isn’t a button you toggle, it just turns on. From that point forward:

• Pending posts still appear in Approvals as normal.
• If you don’t reject or edit within 3 days, the post auto-approves and publishes at its scheduled time.
• You can still edit or cancel any auto-approved post before it publishes.

High-risk content is always excluded from auto-approval — review replies to one or two star reviews, anything mentioning pricing changes, posts flagged by our policy checks for compliance-sensitive language. Those always require an explicit human approval no matter what.

Best Practices for Your First Few Approvals

• Actually read the copy. Your first batch is where you’ll catch tone mismatches early. Your Brand Bible is generated from your reviews and website; if something feels off, reject it and leave a reason.
• Approve 3 to 5 in a row before editing heavily. You need a sample to feel the voice. Over-editing early can push the generator in the wrong direction.
• Don’t stress about perfection. Social posts are short-lived. A post that’s 80% right and goes out on time beats a post you agonize over for a week.
• Use inline edits for small fixes, Reject for wrong topics. Editing keeps the topic, just nudges the execution. Rejecting tells the system to drop that angle entirely.

Review Reply Approvals Work the Same Way

When a new review lands — Google, Facebook, wherever — Omnovo drafts a reply and sends it to your Approvals inbox. The flow is identical: approve or reject (with optional inline edits). Published replies post back to the review on the original platform within a minute.

High-risk review replies (ones where the review is one or two stars, or our policy checks detect tone mismatch or PII) always require explicit approval and cannot be auto-approved under any circumstance.

Where to Get Help

If you’re stuck on a specific approval or something looks wrong, email us at hello@omnovo.com with the dashboard URL and we’ll take a look. We respond within one business day, usually much faster.